Trail Log: Case Study
Grand Teton Contracting was a newly started contracting business without a visual identity, and the shop sits roughly an hour outside the area they actually wanted to work in. That geography is a real obstacle to ranking and getting found by the right customers.
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I started with brand strategy: visual identity guidelines and a logo. Then I built a full website on WordPress with a custom CMS so the crew can post their own completed projects. The SEO and paid-ad strategy was built around the geographic gap, targeting visibility in the target service area even though the business is located an hour away.
A logo and brand guidelines in use across the company's materials, a live site the crew updates themselves with finished projects, and search and ad targeting aimed at the service area they wanted rather than the town the shop happens to sit in.
Call, text, or fill out the form. No sales pitch, just a straight story.
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